Ari Sarantis

Areas of Expertise

• Corporate
• Commercial
• Governance
• Marketing and Advertising
• Intellectual Property
• Privacy

Industry Knowledge

• Power
• Utilities
• Cannabis
• Construction
• Member of the Law Society of Alberta

After leaving a national law firm, Ari joined the legal department of a regional power company, working with clients to develop new services, manage risk, lead people and drive strategies.

His understanding of electricity marketing, contracting and services is rare, especially when combined with a hands-on perspective. Ari prides himself on delivering effective solutions to problems with a straightforward, sensible approach.

Selected Experience

• Delivering advice on retail energy, including sophisticated retail electricity, natural gas, and renewable energy services agreements for industrial, commercial, and institutional customers.
• Supported large energy sales and procurement processes, including tender development, responses, contract negotiation and execution.
• Provided guidance on major advertising initiatives from concept to execution.
• Provided day-to-day support in relation to energy marketing, sponsorship, and promotions.
• Developed and managed contract processes to empower efficient sales and effective risk management, including precedents, governance protocols and education.
• Strategic guidance in relation to evolving privacy landscape, including interplay between personal information and big data.
• Proactive advice and strategic response management relating to consumer protection issues.
• Liability and compliance risk assessments of business operations.
• Managed company trade-mark portfolio and guidance in infringement matters.
• Managed internal legal operations and personnel.
• Governance Committee Board member of non-profit sports organization.